Overview
NFQ Level 9, Major Award
The MSc in Management and Marketing is normally a full-time programme taken over 12 months from the date of first registration for the programme.
In Part I students take taught modules to the value of 60 credits. In Part II, students take MG6830 (30 credits). The taught element of the programme, which includes both lectures and intensive workshops, runs from early September to early March. Examinations are held in late March.
See also under General Regulations for the Degree of Master.
Exit Award
Postgraduate Diploma in Management and Marketing
Students who successfully achieve the pass standard in Part I may opt not to proceed to Part II and may opt instead to exit the programme and be awarded the Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award).
Programme Requirements
For information about modules, module choice, options and credit weightings, please go to Programme Requirements.
Programme Requirements
Module List
Code |
Title |
Credits |
| |
1 | |
MG6302 | Introduction to Marketing | 5 |
MG6303 | Ethical Issues in Business | 5 |
MG6304 | Market Research | 5 |
MG6305 | People and Organisations | 5 |
MG6306 | Consumer Behaviour | 5 |
MG6308 | Marketing Communications | 5 |
MG6309 | Strategy | 5 |
MG6315 | Project Management | 5 |
MG6320 | Foundations of Management | 5 |
MG6329 | Organisational Dynamics | 5 |
MG6335 | Professional and Personal Development | 5 |
MG6336 | Digital Marketing for International Markets | 5 |
| |
MG6830 | Applied Research Project | 30 |
Total Credits | 90 |
Examinations
Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards Book and for each module in the Book of Modules.
Programme Learning Outcomes
Programme Learning Outcomes for MSc (Management and Marketing) (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:
- Communicate and work effectively to a high professional standard;
- Demonstrate advanced analytical and problem-solving skills associated with effective practice;
- Engage in advanced application of frameworks and techniques in organisational settings;
- Demonstrate personal development and readiness for a Management and Marketing career.