Overview
NFQ Level 9, Minor Award
Exit Award only
Students on the MSc (Marketing) programme who successfully achieve the pass standard in taught modules to the value of at least 30 credits may opt to exit the programme and be awarded the Postgraduate Certificate in Marketing.
Programme Requirements
For information about modules, module choice, options and credit weightings, please go to Programme Requirements.
Programme Requirements
Module List
| Code |
Title |
Credits |
| 30 |
| Applied Research Methods (5) | |
| Business Case for Analytics (5) | |
| Professional and Personal Development (5) | |
| Applied Strategic Marketing (5) | |
| Business Strategy Simulation (5) | |
| International Marketing and Practice (5) | |
| Omnichannel Marketing Communications (5) | |
| Service Design (5) | |
| Consumer Behaviour Theory and Practice (5) | |
| Digital Business-to-Business Relationship Marketing Practice (5) | |
| Digital Marketing Practice (5) | |
| Ethics and Sustainability (5) | |
| Total Credits | 30 |
Examinations
Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards Book and for each module in the Book of Modules.
Programme Learning Outcomes
Programme Learning Outcomes for the Postgraduate Certificate in Marketing (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:
- Communicate and work effectively to a high professional standard;
- Demonstrate advanced analytical and problem-solving skills associated with effective practice;
- Evaluate and act upon the ethical and environmental concerns linked to marketing practice;
- Demonstrate creativity and personal development.
