Overview
NFQ Level 9, Major Award
Exit Award only
Students on the MSc (Marketing) programme who successfully achieve the pass standard in taught modules to the value of at least 60 credits may opt to exit the programme and be awarded the Postgraduate Diploma in Marketing.
Programme Requirements
For information about modules, module choice, options and credit weightings, please go to Programme Requirements.
Programme Requirements
Module List
| Code |
Title |
Credits |
| |
| BU6005 | Applied Research Methods | 5 |
| BU6513 | Business Case for Analytics | 5 |
| MG6335 | Professional and Personal Development | 5 |
| MG6406 | Business Strategy Simulation | 5 |
| MG6410 | Service Design | 5 |
| MG6411 | Consumer Behaviour Theory and Practice | 5 |
| MG6413 | Digital Business-to-Business Relationship Marketing Practice | 5 |
| MG6415 | Ethics and Sustainability | 5 |
| |
| MG6405 | Applied Strategic Marketing | 5 |
| MG6407 | International Marketing and Practice | 5 |
| MG6408 | Omnichannel Marketing Communications | 5 |
| MG6414 | Digital Marketing Practice | 5 |
| Total Credits | 60 |
Examinations
Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards Book and for each module in the Book of Modules.
Programme Learning Outcomes
Programme Learning Outcomes for the Postgraduate Diploma in Marketing (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:
1
1-1
Communicate and work effectively to a high professional standard;
1-2
2
Demonstrate advanced analytical and problem-solving skills associated with effective practice;
1-3
3
Engage in advanced application of frameworks and techniques in organisational settings and identify appropriate solutions in practice;
1-4
4
Evaluate and act upon the ethical and environmental concerns linked to marketing practice;
1-5
5
Demonstrate creativity and personal development.
