Overview
Exit Award only
Students on the MSc (Management and Marketing) programme who successfully achieve the pass standard in Part I may opt not to proceed to Part II and may opt instead to exit the programme and be awarded the Postgraduate Diploma in Management and Marketing.
Programme Requirements
For information about modules, module choice, options and credit weightings, please go to Programme Requirements.
Programme Requirements
Module List
| Code |
Title |
Credits |
| 1 | |
| MG6302 | Introduction to Marketing | 5 |
| MG6303 | Ethical Issues in Business | 5 |
| MG6304 | Market Research | 5 |
| MG6305 | People and Organisations | 5 |
| MG6306 | Consumer Behaviour | 5 |
| MG6308 | Marketing Communications | 5 |
| MG6309 | Strategy | 5 |
| MG6315 | Project Management | 5 |
| MG6320 | Foundations of Management | 5 |
| MG6329 | Organisational Dynamics | 5 |
| MG6335 | Professional and Personal Development | 5 |
| MG6336 | Digital Marketing for International Markets | 5 |
| Total Credits | 60 |
Examinations
Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards Book and for each module in the Book of Modules.
Programme Learning Outcomes
Programme Learning Outcomes for Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award)
On successful completion of this programme, students should be able to:
1
1-1
Communicate and work effectively to a high professional standard;
1-2
2
Demonstrate advanced analytical and problem-solving skills associated with effective practice;
1-3
3
Engage in advanced application of frameworks and techniques in organisational settings;
4
9-1
Critically discuss the role of management & marketing practice in society;
5
9-2
Display competency in management and marketing practice within an international context;
6
9-3
Reflect on the role of responsible leadership within management and marketing disciplines;
