Overview

Exit Award only 

Students on the MSc (Management and Marketing) programme who successfully achieve the pass standard in Part I may opt not to proceed to Part II and may opt instead to exit the programme and be awarded the Postgraduate Diploma in Management and Marketing.

Programme Requirements

For information about modules, module choice, options and credit weightings, please go to Programme Requirements. 

Programme Requirements

Module List

Code	Title	Credits
Students take 60 credits as follows: 1
Core Modules
MG6302	Introduction to Marketing	5
MG6303	Ethical Issues in Business	5
MG6304	Market Research	5
MG6305	People and Organisations	5
MG6306	Consumer Behaviour	5
MG6308	Marketing Communications	5
MG6309	Strategy	5
MG6315	Project Management	5
MG6320	Foundations of Management	5
MG6329	Organisational Dynamics	5
MG6335	Professional and Personal Development	5
MG6336	Digital Marketing for International Markets	5
Total Credits		60

¹

Where a student has taken and passed a module previously, the student will be required to take a substitute module as directed by the Programme Director.

Examinations

Full details and regulations governing Examinations for each programme will be contained in the Marks and Standards Book and for each module in the Book of Modules.

Programme Learning Outcomes

Programme Learning Outcomes for Postgraduate Diploma in Management and Marketing (NFQ Level 9, Major Award)

On successful completion of this programme, students should be able to:

• Communicate and work effectively to a high professional standard;
  
• Demonstrate advanced analytical and problem-solving skills associated with effective practice;
  
• Engage in advanced application of frameworks and techniques in organisational settings;
  
• Critically discuss the role of management & marketing practice in society;
  
• Display competency in management and marketing practice within an international context;
  
• Reflect on the role of responsible leadership within management and marketing disciplines;